A ski buddy of mine told me that the snowboarders like to take their boards up onto the podium. He's certainly right, as evidenced by the photos at http://www.bomberonline.com/VBulleti...a-Huge-Success
We brain-stormed why - sponsorships, endorsement deals. Shop or local hill deals. Genuine happiness with the product from the manufacturer. Popularizing the alpine sport. Those were my guesses.
Why do folks take their boards up onto the podium, though?