The Burton ad you've got to see...

[SWriverstone]

I was flipping through a 1998 book by Marc English called "Designing Identity," when I came across an early Burton ad (date unknown) that cracked me up!

I scanned the ad---you can check it out HERE. (http://www.shadepine.com/burton_ad.jpg)

You'll love it. :D (Don't forget to save the image to your hard disk---it's a keeper.)

Scott

[Hopscotch]

where can we see this add?

[SWriverstone]

Originally posted by Hopscotch
where can we see this add?

Just click the link above---that should work. (Let me know if it doesn't.) The ad isn't running anywhere now---it's an old Burton ad (maybe 10 years old?)

Scott

[Hopscotch]

it's not working.....

[mnovak]

Too much man, too much!!! Ha-ha-ha-ha!! :D :D

[Hopscotch]

ohh well... never mind then

[jkallinen]

its easy to use the image tag button.;)

http://www.shadepine.com/burton_ad.jpg

[Hopscotch]

well i'm not that computer savy.....

[jkallinen]

Originally posted by Hopscotch
well i'm not that computer savy.....

:D No problem, just thought you might want to see it. ;)

[eastcoasticerider]

I feel the same way about my board(s)
now we get to spend all summer dreaming!!!!!:D

[Allee]

I wonder what it would read under all the crossing out. The mind boggles.

(well, mine does anyways).

[SWriverstone]

Originally posted by Allee
I wonder what it would read under all the crossing out. The mind boggles.

(well, mine does anyways).

Aww c'mon Allee---is your mind that clean? :D Doesn't take much to see what's under the "redactions." ;)

I would have just used the [IMG] tag to post the image...but it seemed rather large. Thanks jkallinen!

Scott

[jkallinen]

I would have just used the [IMG] tag to post the image...but it seemed rather large. Thanks jkallinen!

Scott [/B]

No problem Scott, I thought it would be worth it even if you are on a dial-up to see this. I remember my first Burton but did not quite think of it this way. :D

Its quite easy to see why this add never went far. :D Yes, its very easy to read what has been blacked out. :p

Regards,
Jim

[Hopscotch]

welll... i figured it out. My computer will not allow me to c the picture for some reason. I had a friend email it too me. After a little playing with it it worked. i definately love it....

[Morgul]

I don't see a link or anything:confused:

[NMU Alpine Boarder]

That's a good one;)

[skatha]

This add in many ways reminds me of both riding and parts of my anatomy. Yes, when riding is a b*tch-like concussions and sprained ankles, riding is like PMS. And when riding is sweet, it reminds me of good sex, just with more expensive equipment.

[kjl]

Heh, that is hilarious! Can you scan it at a higher rez and send it to me? I want to print it out and tape it to my door at work. I might photoshop out "Burton" at the bottom and replace it with one of the "board"s from higher up in the ad, since I don't actually own any Burton's any more, but I like the sentiment ;)

[Hopscotch]

i would love to get a higher resolution pic too so i can put it on my locker at the mountain....

[nekdut]

If anyone was wondering, the original quote is by Madonna from her book Sex.

http://en.wikiquote.org/wiki/Madonna

[SWriverstone]

Kudos to nekdut for ID-ing the quote! Can't say I was shocked that it was from Madonna...

I uploaded a hi-res scan of the ad (300dpi, about 750k)...it looked pretty good when I did a test print on my LaserJet.

Here's the link:
burton_ad_300dpi.jpg (http://www.shadepine.com/burton_ad_300dpi.jpg)

Scott

[kjl]

Woohoo! Thanks.

[Jack Michaud]

I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this.

[SWriverstone]

Originally posted by Jack Michaud
I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this.

I agree Jack, insofar as the whole "Xtreme Marketing" thing goes---generally lame attempts to lure teenage buyers to a product. On the other hand, Burton (like most brand names) is totally irrelevant to me---I just thought this was funny on creative grounds. :) As advertising, it's brilliant in terms of its simultaneous communication of two interwoven messages---the "board" message, and the "what's under the deletions" message.

Scott

[kjl]

Originally posted by Jack Michaud
I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this.

I agree with your general sentiment, but this ad is pretty brilliant, imo. I mean, the idea is simple, but the funny parts are after he sticks his "feet" into his "bindings", and then runs out of ways to replace the original items with snowboarding terms, so he settles for "couch" and "chair". "Tomato" is hilarious. I don't think my feet smell like tomatoes after I pull them out of my boots... then again, referring to the original text, I don't think Madonna's finger smells like a baby after she... eh, nevermind.

[Jack Michaud]

I agree the ad is pretty clever, albeit gratuitous, and I got a laugh out of it. But it just doesn't work coming from a corporate giant like Burton. Sounds more like Smelly Tuna. (are they still in business?)

[kjl]

Originally posted by Jack Michaud
I agree the ad is pretty clever, albeit gratuitous, and I got a laugh out of it. But it just doesn't work coming from a corporate giant like Burton. Sounds more like Smelly Tuna. (are they still in business?)

Were they a corporate giant back when the ad was published? I imagine it was probably around 1992-1993, since that's when the Madonna Sex book came out...

Here's (http://www.ribsngibs.com/board_ad.jpg) a badly photoshopped non-Burton specific version with the phone number chopped off the bottom, if you are interesed ;) It's large (2 megs) as it's saved high res + non-lossy.
Sorry ;)

[Jack Michaud]

Originally posted by kjl
Were they a corporate giant back when the ad was published? I imagine it was probably around 1992-1993

the "hardcores" of the day would have said yes. not me though, as that was the thick of my Burton-boy days.

[crikey]

Re Desperate stunt.

Surely more like A "Cunning Stunt" disguised as a Tomato

[skatha]

Let's not have a "core" debate, I'm too nerdy to care

Burton may be a corporate giant, but they are dwarfed by Nike and Walmart, so it's all relative....

I'd love it if all bicyclists were decerning and only bought quality bikes, but, face it, Huffy provides most of the public their biking experience. It comes down to, what's more important? People having fun on a bike or people being purists?

[wavechaser]

...stomped for the very first time...

Sorry.

[snwbdrhoon]

too funny.