Kent
April 1st, 2004, 09:47 AM
Burton to Re-Enter Alpine Market
by Press Release
04/01/2004
Burlington, VT - Two years after removing alpine-related products from from their catalog, Jake Burton announced today a renewed committment to the segment of the sport which helped foster his company's growth. This decision was made after preliminary earning reports have been released on the 2003-2004 winter season which shows a steady decline in Burton's market share. "It's time we focused on our roots and committment to all forms of snowboard expression", stated Burton.
Burton plans to unviel its new alpine product line at the 2005 FIS Snowboard World Championships in Whistler, BC. The company will also immediately update its website and print catalog for the 2004-2005 season. Analyst are skeptical about Burton's move in the rather unknown, but loyal, alpine snowboard market. Less than 2% of snowboard related product sales are alpine related. "Build it and they will come", claimed Burton in a recent test ride on prototype equipment.
In addition to Burton's core product line, they will be offering custom shop boards where riders can chose the flex, materials, sizes and shapes of their board. This specialized product will come with an upcharge and Burton expects to cash in on the profits. Burton will also offer a stiffer plate binding and an updated boot line.
Consumers can learn more about Burton by calling Burton Rider Service: (800) 881-3138 or visiting www.burton.com. Burton Snowboards, the world's first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet.
Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton's passion is snowboarding - evident by their overriding mission to open snowboarding at every mountain resort. Why aren't you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don't make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.
by Press Release
04/01/2004
Burlington, VT - Two years after removing alpine-related products from from their catalog, Jake Burton announced today a renewed committment to the segment of the sport which helped foster his company's growth. This decision was made after preliminary earning reports have been released on the 2003-2004 winter season which shows a steady decline in Burton's market share. "It's time we focused on our roots and committment to all forms of snowboard expression", stated Burton.
Burton plans to unviel its new alpine product line at the 2005 FIS Snowboard World Championships in Whistler, BC. The company will also immediately update its website and print catalog for the 2004-2005 season. Analyst are skeptical about Burton's move in the rather unknown, but loyal, alpine snowboard market. Less than 2% of snowboard related product sales are alpine related. "Build it and they will come", claimed Burton in a recent test ride on prototype equipment.
In addition to Burton's core product line, they will be offering custom shop boards where riders can chose the flex, materials, sizes and shapes of their board. This specialized product will come with an upcharge and Burton expects to cash in on the profits. Burton will also offer a stiffer plate binding and an updated boot line.
Consumers can learn more about Burton by calling Burton Rider Service: (800) 881-3138 or visiting www.burton.com. Burton Snowboards, the world's first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet.
Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton's passion is snowboarding - evident by their overriding mission to open snowboarding at every mountain resort. Why aren't you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don't make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.